About
Co-founder & Chief Executive Officer
Brett Simon
Brett Simon is a strategist, entrepreneur, and business leader with a proven track record of building high-performing teams and scaling innovative ventures. As Co-Founder and CEO of The Asset Sphere, he is assembling a world-class leadership team and driving the company’s vision to redefine trusted asset-sharing.
With deep expertise in product strategy, market development, and organizational scaling, Brett has led startups and established businesses through critical growth phases. A former technology consultant and recruiting leader, he has successfully scaled teams in e-commerce, AI, and enterprise software, co-founded a boutique recruiting firm, and launched a fractional HR consultancy—demonstrating his ability to attract top talent and drive sustainable expansion.
By combining strategic foresight with executional excellence, Brett is shaping The Asset Sphere into a platform designed for lasting impact and growth.
Co-founder & Chief Operating Officer
Will Simpson
Will Simpson is a seasoned executive known for sharp strategy, operational excellence, and an uncanny ability to read the room—a skill honed as both a C-suite leader and a lifelong poker player. As COO of The Asset Sphere, he drives efficiency, scalability, and trust in the luxury asset-sharing space.
With a career spanning technology, executive leadership, and coaching, Will has built and led high-performing teams, always focused on smart growth and innovation. A published author and executive coach, he blends strategy with storytelling, making complex challenges both solvable and compelling.
Co-founder & Chief Marketing Officer
Aaron Smith
Aaron Smith is a strategist, entrepreneur, and published author with a track record of building businesses and guiding major transitions. As CMO of The Asset Sphere, he applies 20+ years of expertise in product marketing, market research, and go-to-market execution to drive growth in the luxury asset-sharing space.
A former IBM and Dell executive, Aaron has helped scale products in AI, cloud, and enterprise cybersecurity. He has also launched two ventures—one in fractional marketing and another as a solopreneur in the no-code software space—proving his ability to lead both startups and global brands.
Having successfully relocated to Panama, Aaron has produced media about the business and personal aspects of moving abroad, helping others navigate the challenges of international transitions.
Fractional General Counsel
Aruna Ghatak-Roy
Aruna Ghatak-Roy is “the Swiss Army knife of lawyers”—a strategic legal partner who helps businesses navigate complex and evolving regulations. With a background in both engineering and law, she specializes in guiding companies through legal frameworks that haven’t caught up with innovation.
As Fractional General Counsel at The Asset Sphere, Aruna provides sharp, adaptable legal guidance on regulatory classification, risk mitigation, and contract structuring. She doesn’t just interpret the rules—she anticipates how they will evolve, ensuring the business moves forward with clarity, confidence, and a strong legal foundation.
Fractional VP of Marketing
Matt McGee
Matt McGee is a trusted marketing and creative leader with 20 years of experience shaping brand strategy, storytelling, and digital experiences. A Loyola University New Orleans graduate, he specializes in leading high-performing teams that craft compelling campaigns and marketing initiatives to drive measurable growth.
With a passion for blending strategy, aesthetics, and business acumen, Matt helps B2B and B2C companies evolve into recognized brands, focusing on the details that make a lasting impact.
As the Fractional VP of Marketing at The Asset Sphere, he oversees brand identity, creative production, and marketing operations. Whether leading in-house teams or collaborating with external partners, Matt is dedicated to elevating the brand and creating work that inspires.
